SALWA's CV
SALWA ABDULLATIF AHMAD YOUNIS ALHAMMADI
Director Quality & Excellence Office | Strategic Planning
UAE
Profile summary
Strategic Director of Quality and Excellence Office with 21 years shaping quality management and strategic planning outcomes within the GCC. Known for steering performance monitoring, risk management, and investment frameworks to support executive decision-making. Committed to driving operational excellence and continuous improvement across municipal and financial sectors.
Key skills
Technical15 Invaluable Laws of Growth Ensuring the digital work process (ARIS) reflects accurately employees’ actual work processes and procedures to enhance the performance and ensure work efficiency
ProfessionalExecutive Leadership Skilled Decision-making &Resource Allocation to achieve all deliverables Effective Communication mentoring future leaders fostering a culture of collaboration continuous learning and growth Higher Education Leadership Advancing student success through learning-centered strategies and institutional effectiveness by fostering inclusive learning environments active student engagement and leadership focused on fair outcomes and measurable results Research & Analysis Proficiency in Research Methodologies and Analysis for developing and implementing effective research strategies Policy Development Instituting comprehensive policy documents ensuring alignment with organizational goals and objectives and effectively communicating policy requirements to stakeholders Strategy Implementation Directing the implementation of approved Strategic Plans and Drive Innovation Knowledge Management Optimizing the use of knowledge & information with a multi-disciplined approach Decision Support Proven ability to produce detailed analytical reports to inform decision making People Management Builds leads facilitates motivates& empowers multi-cultural and cross-functional teams Risk Management Identify and assess risks within a quality management system develop mitigation strategies and implement risk-based thinking Stakeholder Engagement Proficient in Engaging and collaborating with Strategic partners to develop Strategic innovative solutions leveraging shared resources and expertise for mutual benefit Performance Management Achieves strategic and operational goals through effective management of KPIs Quality Management System implement maintain and improve QMS based on ISO 9001:2015 standards Strategic Communications Media Relations Brand Management Public Engagement Selected Achievements Led Economic & Strategic research studies for the implementation of strategic initiatives and a range of external data reports to support decision making as Manager Strategic Analysis at First Abu Dhabi Bank (FAB). Conducted strategic data analysis on a range of external data to produce insightful Economic reports that led management’s strategic direction and decision-making on branding strategy and transformation at FAB. Analyzed data and evaluated national and international economic and trade data/ statistics to identify industries services or products with the best export potential for the Dubai Export Development Corporation Established Investment policy principles and scope of planning that guided the investment decision-making process based on transparency and investment values applied in Abu Dhabi City Municipality (ADM). Chaired the investment financial studies committee &delivered investment feasibility studies enabling senior executives to make effective strategic decisions as Head of Strategic Studies & Finance Unit at Abu Dhabi City Municipality Certified Enterprise Risk Manager (ISO 31000:2018) Led enterprise risk management methodologies Utilized ISO 31000 principles to proactively identify and mitigate risks resulting in a 15% reduction in operational risks Collaborated with cross-functional teams to align risk management with quality and excellence objectives Conducted regular risk assessments and recommended process improvements for compliance and quality maintenance Certified Lead Implementer Professional (ISO 9001:2015 Quality Management System) Implemented ISO 9001:2015 quality management systems Led the implementation of quality management systems resulting in improved service quality and customer satisfaction Directed the certification process and maintained compliance with ISO 9001:2015 standards Certified Lean Six Green Belt (includes Yellow Belt) Implemented Lean Six Sigma methodologies at both Green and Yellow Belt levels Led cross-functional process improvement projects resulting in substantial cost savings and efficiency gains Trained and mentored teams in Lean Six Sigma principles fostering a culture of continuous improvement Participated in student panel discussion & evaluation with Hamdan bin Mohammed Smart University (HBMSU). Participated in HBMSU academic programs enhancing the quality of education and evaluating student groups' presentations Licensed John Maxwell Leadership Coach Facilitator Trainer and Speaker conducted following curriculum programs: Becoming a Person of Influence Everyone Communicates- Few Connect How to be a Real Success Leading through crisis Leadership Gold Put your dreams to the test iChoose / iLead Youth Program Intentional Living Developing the Leader within you 2.0 Sometimes You Win Sometimes You Learn Professional Development Certified Enterprise Risk Manager - ISO 31000:2018 (CPD UK Training &Certification Service) 2023 Certified Lead Implementer Professional ISO 9001:2015 Quality Management System Lean Six Sigma Green Belt (Includes Yellow Belt) (CPD UK Training &Certification Service) 2023 Certified On-Line Educator Hamdan Bin Mohammed Smart University (HBMSU) 2023 Advanced Leadership Certification National Society of Leadership and Success (NSLS) 2023 Executive Leadership Certification National Society of Leadership and Success (NSLS) 2023 Foundations of Leadership Certificate National Society of Leadership and Success (NSLS) 2021 Certified Mentor ADM Mentorship Program 2020 Mentored ADM employees implemented 1-on-1 meetings with the team – Improved employee job performance enhanced employee engagement increased productivity & improved employee retention rates Certified John Maxwell Leadership Coach Trainer & Speaker 2020 Chair of Investment financial studies committee ADM 2015 Chaired the function of investment financial studies committee delivered feasibility studies for effective decision making Certified Service Leader UP Your Service (Ron Kaufman) 2014 Facilitated the "UP Lift!" service training courses for c.700 employees from various cultures in the organization Committee Member FAB Organizational Transformation Journey Project 2013 Committee Member EDC Exporters' Forum 2009 Career History November 2014 – present ADM - (Abu Dhabi City Municipality) Director Quality & Excellence Office May 2017 – present Leading and striving for best practice in the successful implementation of work processes in accordance with ADM quality systems and monitoring governmental excellence systems Directed communication strategies and reporting mechanisms that increased transparency and improved stakeholder trust Led knowledge-sharing publications and community engagement initiatives strengthening ADM’s public reputation Monitoring strategic & operational performance indicators evaluating results and setting corrective actions Reviewing operational plans submitted by internal departments ensuring alignment to ADM’s strategic plan and reporting accordingly to Executive Management Leading the process of conducting SWOT and PEST analysis in order to provide overall insight on macro & micro economy that is related to ADM’s strategy and strategic objectives Conducting effective risk management processes to evaluate and prioritize organizational risks and to provide risk-free smart services to community Leading the process of internal & external risk analysis to ensure the implementation of ISO9001: 2015 quality management system requirements Leadingstrategic plan implementation providing solutions alternative approaches and corrective actions Leading focused group facilitating sessions for inspection community and customer service teams Identified leadership training needs and implemented leadership development programs among ADM employees to build leaders' skills Developed learning and development work plans and mechanisms for learning& determining training needs for ADM employees Conducted benchmarking studies internally and externally to review best learning & development practices Implemented training programs through an analysis of ADM employees’ needs and staff learning development Head of Strategic & Finance investment studies Unit Nov 2014 – May 2017 Chaired the investment financial studies committee and led the delivery of investment feasibility studies to enable senior executives to make effective strategic decisions Instituted Investment policy principles & scope of planning that guided the investment decision-making process based on transparency and investment values applied in ADM. Led the strategic plan monitored the KPIs of allocated activities to execute related projects and generated reports on the challenges of particular studies and recommendations needed for improvement Contributed to the need for staff training and development which will lead to increased motivation morale and productivity for employees Directed investment financial studies for new proposed community projects for the welfare and happiness of the community and improved financial sustainability Conducted Feasibility studies to determine investment opportunities for various projects in Abu Dhabi and to assess whether or not the ideas and findings can be shaped to be relevant and sustainable May 2010 – Oct 2014 First Abu Dhabi Bank Dubai Manager Strategic Analysis Conducted strategic data analysis on a range of external data (political, economic, regulatory elements) to produce insightful Economic reports that leads management’s strategic direction and decision-making to execute organization’s branding strategy and transformation journey Developed and produced comprehensive targeted and insightful Economic presentations that summarized findings and recommendations which support management’s decision-making Facilitated and delivered the Service First Leadership Program for 700 employees internally at the bank level coming from different cultures Initiated various database sources to support business groups for the development of strategic initiatives Trained Fresh Graduates on the most appropriate way to apply the economic project framework to work on assigned research project Collaborated with teams and departments to conduct Seminars and business development meetings for Executive Management team for the recommendation of possible solutions to analyze strategic challenges Conducted Economic & Strategic research studies for the implementation of Strategic initiatives i.e. (market research, customer research, competitor analysis study & Banking population study for Retail banking & Corporate Banking, and Internal Branding studies) and a range of external data reports (political, economic, regulatory elements) in order that decision making is well-versed by facts and comprehensive analysis June 2008 – April 2010 EDC – (Export Development Corporation) Senior Researcher Industry and Services Led Economic & Strategic research studies for the implementation of strategic initiatives and a range of external data reports to support decision making Collecteddata and analyzed all relevant national and international economic and trade data/ statistics to identify industries services and / or products that had the best potential to export Reviewed and reported local and international trade patterns and market behaviors that can impact any change in trade balance Supervised& reported local and international trade patterns and market behaviors that can impact any change in trade balance Conducted& monitored regular inflow and exchange of research information with local federal and international Statistics departments Performed research studies on International trade agreements GATT GATS WTO and other bilateral FTA related information Established communication channels with business partners through conducting regular meetings events & workshops to ensure transferring knowledge and enhancing their awareness of the service provided Carried out periodic surveys & quality audits to assess the quality of the services provided to the business partners August 2004 – May 2008 Mashreq Bank Manager Credit & Marketing Performed Relationship Management establishment and maintenance of key Financial Institutions Relationships to leverage business objectives and achieve pre-set financial goals with direct contact and communication with customers globally LedBusiness/ Market Risk analysis to develop business opportunities and analyzed credit data and financial statements to determine the degree of risk involved in extending credit or lending money Analyzed countries’ economic political and regulatory environment as well as bank financials to recommend appropriate limits as per bank’s credit policy and business needs Established and managed correspondent banking relationships to achieve pre-set financial and non-financial goals for the assigned countries Led the development of products and services in coordination with Area Managers / Relationship Managers and provide professional advice to customers Core responsibility to handle secondary market deals and Syndication Loans from various countries Worked on Bilateral / Club Loans along with documentation procedures with legal until loan disbursement and ensured Compliance policies and procedures audit and central bank requirements Established Correspondent Accounts and ensured the performance of due-diligence and KYC formalities were completed on time Executive Leadership Higher Education Leadership Research & Analysis Policy Development Strategy Implementation Knowledge Management Decision Support People Management Risk Management Stakeholder Engagement Performance Management Quality Management System Strategic Communications
Professional experience
Director Quality & Excellence OfficeMay 2017 - Present
ADM - (Abu Dhabi City Municipality)Directs the quality and excellence office, overseeing departmental performance monitoring, risk management, and strategic alignment with executive objectives.
- Directed communication strategies and reporting mechanisms to increase transparency and improve stakeholder trust.
- Executed internal and external risk analyses to ensure implementation of ISO9001: 2015 quality management system requirements.
- Reviewed operational plans submitted by internal departments, ensuring alignment to strategic plans and reporting to Executive Management.
- Conducted SWOT and PEST analyses to provide overall insight on macro and micro economies related to strategic objectives.
- Implemented training programs through an analysis of employee needs and staff learning development.
Head of Strategic & Finance investment studies UnitNov 2014 - May 2017
ADM - (Abu Dhabi City Municipality)Reported to executive leadership, guiding a specialized team focused on municipal development projects and community welfare initiatives. Shaped investment strategy and financial evaluation frameworks to support governance across public sector portfolios.
- Instituted investment policy, principles, and planning scope that governed the decision-making process based on transparency and investment values.
- Conducted feasibility studies to determine investment opportunities for various projects and assessed whether findings aligned with sustainability criteria.
Manager Strategic AnalysisMay 2010 - Oct 2014
First Abu Dhabi BankDubaiShaped economic and strategic research operations, aligning data analysis with executive decision-making processes. Directed intelligence reporting for internal stakeholders, coordinating across departments to support retail banking, corporate banking, and internal branding initiatives.
- Facilitated the Service First Leadership Program for 700 employees across different cultures at the bank level.
- Conducted economic and strategic research studies for market, customer, competitor, and banking population analyses.
- Trained fresh graduates on applying the economic project framework to assigned research projects.
Senior Researcher Industry and ServicesJun 2008 - Apr 2010
EDC – (Export Development Corporation)Guided research operations and directed teams in analyzing market data to inform executive decision making and shape corporate positioning.
- Analyzed national and international economic and trade statistics to identify industries and products with export potential.
- Examined local and international trade patterns and market behaviors influencing shifts in the trade balance.
- Established communication channels with business partners through regular meetings and workshops.
Manager Credit & MarketingAug 2004 - May 2008
Mashreq BankDubai- Evaluated credit data and financial statements to establish appropriate lending limits according to internal policies and business requirements.
- Processed secondary market deals, syndication loans, bilateral loans, and club loans across multiple jurisdictions alongside legal documentation.
Career highlights
Strategic Planning and Quality Management: Shaped the quality and excellence strategy at Abu Dhabi City Municipality, steering performance monitoring, strategic alignment, and risk management across departments.
Investment Strategy and Feasibility: Instituted investment policy, principles, and planning scope that governed the decision-making process based on transparency and investment values.
Economic Research and Analysis: Conducted economic and strategic research studies for market, customer, competitor, and banking population analyses to support executive decisions.
Risk Management Implementation: Applied ISO 31000 principles to proactively identify and mitigate risks, resulting in a 15% reduction in operational risks.
Certifications
Certified Enterprise Risk Manager - ISO 31000:2018CPD UK Training &Certification Service2023-01-01T00:00:00.000Z
Certified Lead Implementer Professional ISO 9001:2015 Quality Management SystemCPD UK Training &Certification Service2023-01-01T00:00:00.000Z
Lean Six Sigma Green Belt (Includes Yellow Belt)CPD UK Training &Certification Service2023-01-01T00:00:00.000Z
Certified On-Line EducatorHamdan Bin Mohammed Smart University (HBMSU)2023-01-01T00:00:00.000Z
Advanced Leadership CertificationNational Society of Leadership and Success (NSLS)2023-01-01T00:00:00.000Z
Executive Leadership CertificationNational Society of Leadership and Success (NSLS)2023-01-01T00:00:00.000Z
Foundations of Leadership CertificateNational Society of Leadership and Success (NSLS)2021-01-01T00:00:00.000Z
Certified MentorADM Mentorship Program2020-01-01T00:00:00.000Z
Certified John Maxwell Leadership Coach, Facilitator, Trainer & Speaker2020-01-01T00:00:00.000Z
Certified Service LeaderUP Your Service (Ron Kaufman)2014-01-01T00:00:00.000Z
Education
PhDJan 2016 - Jan 2027
University of Phoenix – Arizona, USEducational Leadership
Post Master DegreeJan 2022 - Jan 2023
University of Phoenix – Arizona, USHigher Education Administration
Executive Education CertificateJan 2020 - Jan 2020
Harvard Kennedy SchoolDeveloping & Implementing Policy for Public Value
Master of Business AdministrationJan 2009 - Jan 2013
University of Liverpool – UKBachelor of Science in Business Administration (BSc. MIS)Jan 2000 - Jan 2003
University of Sharjah – UAEPost Master Degree in Higher Education Administration University of Phoenix – Arizona, USJan 2022 - Jan 2023
Executive Education Certificate Harvard Kennedy School